OKRs examples, ready to be tracked

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Build a successful MVP

Make sure that you're building something people want

ObjectiveObj.
Launch a successful MVP
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We have 100 weekly active users
Implement core features
Build a landing page to recruit beta users
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Achieve a NPS score above 40
Send NPS surveys to all users
Fix core issues mentioned in surveys
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We have 5 paid customers
Integrate with Stripe
Launch pricing plans

Achieve record growth and profits

Simple OKRs to double your growth.

ObjectiveObj.
Achieve record growth and profits
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Double MRR from 400K to 800K
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Keep customer acquisition costs under $5K
Improve sales material
Hire ad specialist to optimize our campaigns
ObjectiveObj.
Attack new markets
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Identify 2 new regions to develop
Build a list of 10 possible regions
Narrow down the 2 that seems the most attractive
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Get $100K revenue from new regions

Prepare a successful product launch

Build an audience and set yourself up for success on launch day

ObjectiveObj.
Be on track for a successful launch of <project> next quarter
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Secure 10 press articles with known publications
Create PR kit
List 25 journalists that could be interested in writing about us
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Enroll 5 influencers to boost our profile on social media on launch day
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Build a mailing list of 1,0000 people
Create landing page with beta signup form
List on Product Hunt as an upcoming product
Share on Reddit, HackerNews, etc...
Find relevant Facebook and LinkedIn groups

Build an amazing user experience

Be laser focused on user delight

ObjectiveObj.
Build an amazing user experience
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Improve our NPS from 50 to 75
Reach out to 10 low NPS scores to understand their frustrations
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Increase the number of weekly active users from 8k to 10k
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Implement the equivalent of 100 votes in features
Identify top voted feature requests
Build <feature X>

Improve engineering release cycles

Move fast, but don't break things

ObjectiveObj.
Significantly increase the speed of our development cycle
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Reduce build times from 25 to under 5 mins
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Reduce cycle time from 28 days to 6 days
Automate all deployment steps
Implement CD pipeline for the staging environment
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Improve developer NPS from 20 to 60

Improve SEO performance

Optimize your website to increase SEO performance

ObjectiveObj.
Significantly improve our SEO performance
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Add meta description and titles to 100% of website pages
Identify missing pages via Ahrefs
Create project page to track completion
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Reduce load time of pages to be under 1s
Cache website content for faster loading times
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Identify and fix all broken links

Use content marketing for growth

Leverage content as a stable source of leads

ObjectiveObj.
Content is a significant driver for growth
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Increase traffic to our blog to 3k visits/week
Publish new microsite on <topic>
Hire writer to post every week
Check Ahrefs report and fix SEO issues
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Increase content-to-lead conversion to 9%
Add CTAs on all content websites
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20 partners have joined our content partner program

Become the best place to work

Build a great environment where people can do their best work

ObjectiveObj.
Become the best place to work in the country
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Interview 20% of the company to identify ways to improve
Create anonymous feedback survey
Schedule interviews with 20% of the team
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Achieve a employee NPS score of 50
Identify and solve top 10 issues within the org
Get all managers to implement weekly 1:1s with their team

Be on track for a long-running project

Make sure that a large project of 3+ months will be on track for next quarter

ObjectiveObj.
Be on track to deliver <project> next quarter
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100% of the core features have been delivered
Identify all core features
Ship <feature 1>
Ship <feature 2>
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Run 20 UX tests session on <milestone>
Creat UX test script
Analyze feedback and identify opportunities
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50 people are actively using the beta every week

Build a strong, consistent brand

Make sure that your identity and language is unique and consistent

ObjectiveObj.
Build a strong, consistent brand
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Our brand guidelines cover 100% of our public facing assets
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80% of people can clearly identify our brand vs. other competitors in blind tests
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All websites/emails/keynotes are using the new brand guidelines