OKRs examples, ready to be tracked
Build a successful MVP
Make sure that you're building something people want
ObjectiveObj.
Launch a successful MVP
#
We have 100 weekly active users
✓
Implement core features✓
Build a landing page to recruit beta users#
Achieve a NPS score above 40
✓
Send NPS surveys to all users✓
Fix core issues mentioned in surveys#
We have 5 paid customers
✓
Integrate with Stripe✓
Launch pricing plans
Achieve record growth and profits
Simple OKRs to double your growth.
ObjectiveObj.
Achieve record growth and profits
#
Double MRR from 400K to 800K
#
Keep customer acquisition costs under $5K
✓
Improve sales material✓
Hire ad specialist to optimize our campaignsObjectiveObj.
Attack new markets
#
Identify 2 new regions to develop
✓
Build a list of 10 possible regions✓
Narrow down the 2 that seems the most attractive#
Get $100K revenue from new regions
Prepare a successful product launch
Build an audience and set yourself up for success on launch day
ObjectiveObj.
Be on track for a successful launch of <project> next quarter
#
Secure 10 press articles with known publications
✓
Create PR kit✓
List 25 journalists that could be interested in writing about us#
Enroll 5 influencers to boost our profile on social media on launch day
#
Build a mailing list of 1,0000 people
✓
Create landing page with beta signup form✓
List on Product Hunt as an upcoming product✓
Share on Reddit, HackerNews, etc...✓
Find relevant Facebook and LinkedIn groupsBuild an amazing user experience
Be laser focused on user delight
ObjectiveObj.
Build an amazing user experience
#
Improve our NPS from 50 to 75
✓
Reach out to 10 low NPS scores to understand their frustrations#
Increase the number of weekly active users from 8k to 10k
#
Implement the equivalent of 100 votes in features
✓
Identify top voted feature requests✓
Build <feature X>Improve engineering release cycles
Move fast, but don't break things
ObjectiveObj.
Significantly increase the speed of our development cycle
#
Reduce build times from 25 to under 5 mins
#
Reduce cycle time from 28 days to 6 days
✓
Automate all deployment steps✓
Implement CD pipeline for the staging environment#
Improve developer NPS from 20 to 60
Improve SEO performance
Optimize your website to increase SEO performance
ObjectiveObj.
Significantly improve our SEO performance
#
Add meta description and titles to 100% of website pages
✓
Identify missing pages via Ahrefs✓
Create project page to track completion#
Reduce load time of pages to be under 1s
✓
Cache website content for faster loading times#
Identify and fix all broken links
Use content marketing for growth
Leverage content as a stable source of leads
ObjectiveObj.
Content is a significant driver for growth
#
Increase traffic to our blog to 3k visits/week
✓
Publish new microsite on <topic>✓
Hire writer to post every week✓
Check Ahrefs report and fix SEO issues#
Increase content-to-lead conversion to 9%
✓
Add CTAs on all content websites#
20 partners have joined our content partner program
Become the best place to work
Build a great environment where people can do their best work
ObjectiveObj.
Become the best place to work in the country
#
Interview 20% of the company to identify ways to improve
✓
Create anonymous feedback survey✓
Schedule interviews with 20% of the team#
Achieve a employee NPS score of 50
✓
Identify and solve top 10 issues within the org✓
Get all managers to implement weekly 1:1s with their teamBe on track for a long-running project
Make sure that a large project of 3+ months will be on track for next quarter
ObjectiveObj.
Be on track to deliver <project> next quarter
#
100% of the core features have been delivered
✓
Identify all core features✓
Ship <feature 1>✓
Ship <feature 2>#
Run 20 UX tests session on <milestone>
✓
Creat UX test script✓
Analyze feedback and identify opportunities#
50 people are actively using the beta every week
Build a strong, consistent brand
Make sure that your identity and language is unique and consistent
ObjectiveObj.
Build a strong, consistent brand
#
Our brand guidelines cover 100% of our public facing assets
#
80% of people can clearly identify our brand vs. other competitors in blind tests
#
All websites/emails/keynotes are using the new brand guidelines