6 OKR examples for User Testing

What are User Testing OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for User Testing to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for managing your User Testing OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples below). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Building your own User Testing OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

Best way to track your User Testing OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

User Testing OKRs templates

We've covered most of the things that you need to know about setting good OKRs and tracking them effectively. It's now time to give you a series of templates that you can use for inspiration!

We've added many examples of User Testing Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to launch user-friendly and engaging new B2B website

  • ObjectiveLaunch user-friendly and engaging new B2B website
  • Key ResultSecure 1,000+ active user accounts within the first two weeks post-launch
  • TaskOrganize an attractive launch event for potential users
  • TaskOffer incentives for early sign-ups and referrals
  • TaskImplement a targeted online advertising campaign
  • Key ResultGuarantee 98% uptime throughout the post-launch stabilization period
  • TaskEstablish a dedicated team for quick issue resolution
  • TaskImplement continuous system monitoring and issue detection tools
  • TaskRegularly verify and update disaster recovery plans
  • Key ResultAchieve a user satisfaction score of 90% in usability testing
  • TaskImplement improvements based on user feedback swiftly
  • TaskRegularly conduct and analyze user testing feedback
  • TaskTrain staff in user-centered design principles and practices

OKRs to boost website conversion rate to 1%

  • ObjectiveBoost website conversion rate to 1%
  • Key ResultDevelop and launch a targeted marketing campaign to drive 25% more traffic
  • TaskConduct market research to identify target audience behavior and preferences
  • TaskDevelop compelling content and marketing materials tailored to target audience
  • TaskLaunch the campaign using selected media outlets and digital platforms
  • Key ResultImprove site layout and user experience to increase user engagement by 20%
  • TaskImplement responsive web design for optimal viewing across devices
  • TaskDevelop intuitive navigation and clear call-to-action signs
  • TaskConduct user surveys to identify usability problems and areas for improvement
  • Key ResultImplement A/B testing to optimize conversion-driving elements, improving conversions by 15%
  • TaskSet up A/B testing for these identified elements
  • TaskAnalyze results and apply successful changes
  • TaskIdentify key elements impacting user conversion rates

OKRs to deliver an excellent product with seamless usability

  • ObjectiveDeliver an excellent product with seamless usability
  • Key ResultImprove system stability to achieve 99.99% uptime
  • TaskConstruct redundancy for critical system components
  • TaskEstablish a continuous system monitoring process
  • TaskImplement regular system maintenance and updates
  • Key ResultIncrease simulated user testing success rate to over 95%
  • TaskImprove software testing tools or environment
  • TaskImplement quality assurance strategies and improvements
  • TaskDevelop comprehensive test cases centered on user behavior
  • Key ResultReduce customer-reported issues by 30% post product launch
  • TaskImplement thorough product testing before the launch
  • TaskCreate clear, comprehensive user guides and tutorials
  • TaskEnhance the post-launch customer support system

OKRs to successfully launch a new B2B voice over IP platform

  • ObjectiveSuccessfully launch a new B2B voice over IP platform
  • Key ResultAchieve 90% bug-free functionality through extensive pre-launch testing
  • TaskContinuously monitor and record test results
  • TaskTrain dedicated team for debugging and error resolution
  • TaskDevelop a comprehensive pre-launch testing protocol
  • Key ResultDrive user sign-ups with initial target of acquiring 500 new businesses
  • TaskDesign promotional campaigns highlighting benefits of signing up
  • TaskInitiate strategic partnerships for user referrals
  • TaskOptimize website for seamless registration process
  • Key ResultSecure partnerships with at least three major B2B corporations for platform use
  • TaskArrange and conduct meetings to pitch proposals
  • TaskIdentify and research potential B2B corporate partners
  • TaskDevelop and tailor partnership proposals

OKRs to successfully launch website version 2

  • ObjectiveSuccessfully launch website version 2
  • Key ResultComplete UX/UI improvements for increased user engagement by 20%
  • TaskDevelop and implement detailed UX/UI enhancement strategies
  • TaskMonitor and assess improvements for desired 20% engagement increase
  • TaskIdentify and analyze current UX/UI weaknesses and user engagement rates
  • Key ResultAttain a user feedback score of 90% post-launch due to improved functionalities
  • TaskImplement thorough testing to optimize new functionalities
  • TaskDevelop and launch a user-friendly feedback system
  • TaskActively encourage users to give their feedback
  • Key ResultImplement and test new features/functions with zero bug reports
  • TaskConduct thorough bug testing after implementation
  • TaskDevelop comprehensive unit tests for each new feature
  • TaskRegularly schedule functionality evaluation and debug sessions

OKRs to develop and launch the MVP for a real estate application

  • ObjectiveDevelop and launch the MVP for a real estate application
  • Key ResultSuccessfully execute MVP beta testing with at least 100 potential end-users
  • TaskDevelop a detailed, user-friendly feedback mechanism for beta testers
  • TaskMonitor feedback and data to revise and improve the MVP accordingly
  • TaskIdentify and onboard at least 100 potential end-users for beta testing
  • Key ResultFinalize MVP features and design following user requirements by analyzing market needs
  • Key ResultComplete the development of the application's MVP with essential functionalities
  • TaskAssign development tasks to the team
  • TaskOutline the MVP's essential features and functionality
  • TaskConduct rigorous testing and debugging

More User Testing OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.