6 OKR examples for User Testing
What are User Testing OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for User Testing to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for managing your User Testing OKRs
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to the weekly check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples below). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Building your own User Testing OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives
- including a GPT-4 powered goal generator
Best way to track your User Testing OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
User Testing OKRs templates
We've covered most of the things that you need to know about setting good OKRs and tracking them effectively. It's now time to give you a series of templates that you can use for inspiration!
We've added many examples of User Testing Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to launch user-friendly and engaging new B2B website
- Launch user-friendly and engaging new B2B website
- Secure 1,000+ active user accounts within the first two weeks post-launch
- Organize an attractive launch event for potential users
- Offer incentives for early sign-ups and referrals
- Implement a targeted online advertising campaign
- Guarantee 98% uptime throughout the post-launch stabilization period
- Establish a dedicated team for quick issue resolution
- Implement continuous system monitoring and issue detection tools
- Regularly verify and update disaster recovery plans
- Achieve a user satisfaction score of 90% in usability testing
- Implement improvements based on user feedback swiftly
- Regularly conduct and analyze user testing feedback
- Train staff in user-centered design principles and practices
OKRs to boost website conversion rate to 1%
- Boost website conversion rate to 1%
- Develop and launch a targeted marketing campaign to drive 25% more traffic
- Conduct market research to identify target audience behavior and preferences
- Develop compelling content and marketing materials tailored to target audience
- Launch the campaign using selected media outlets and digital platforms
- Improve site layout and user experience to increase user engagement by 20%
- Implement responsive web design for optimal viewing across devices
- Develop intuitive navigation and clear call-to-action signs
- Conduct user surveys to identify usability problems and areas for improvement
- Implement A/B testing to optimize conversion-driving elements, improving conversions by 15%
- Set up A/B testing for these identified elements
- Analyze results and apply successful changes
- Identify key elements impacting user conversion rates
OKRs to deliver an excellent product with seamless usability
- Deliver an excellent product with seamless usability
- Improve system stability to achieve 99.99% uptime
- Construct redundancy for critical system components
- Establish a continuous system monitoring process
- Implement regular system maintenance and updates
- Increase simulated user testing success rate to over 95%
- Improve software testing tools or environment
- Implement quality assurance strategies and improvements
- Develop comprehensive test cases centered on user behavior
- Reduce customer-reported issues by 30% post product launch
- Implement thorough product testing before the launch
- Create clear, comprehensive user guides and tutorials
- Enhance the post-launch customer support system
OKRs to successfully launch a new B2B voice over IP platform
- Successfully launch a new B2B voice over IP platform
- Achieve 90% bug-free functionality through extensive pre-launch testing
- Continuously monitor and record test results
- Train dedicated team for debugging and error resolution
- Develop a comprehensive pre-launch testing protocol
- Drive user sign-ups with initial target of acquiring 500 new businesses
- Design promotional campaigns highlighting benefits of signing up
- Initiate strategic partnerships for user referrals
- Optimize website for seamless registration process
- Secure partnerships with at least three major B2B corporations for platform use
- Arrange and conduct meetings to pitch proposals
- Identify and research potential B2B corporate partners
- Develop and tailor partnership proposals
OKRs to successfully launch website version 2
- Successfully launch website version 2
- Complete UX/UI improvements for increased user engagement by 20%
- Develop and implement detailed UX/UI enhancement strategies
- Monitor and assess improvements for desired 20% engagement increase
- Identify and analyze current UX/UI weaknesses and user engagement rates
- Attain a user feedback score of 90% post-launch due to improved functionalities
- Implement thorough testing to optimize new functionalities
- Develop and launch a user-friendly feedback system
- Actively encourage users to give their feedback
- Implement and test new features/functions with zero bug reports
- Conduct thorough bug testing after implementation
- Develop comprehensive unit tests for each new feature
- Regularly schedule functionality evaluation and debug sessions
OKRs to develop and launch the MVP for a real estate application
- Develop and launch the MVP for a real estate application
- Successfully execute MVP beta testing with at least 100 potential end-users
- Develop a detailed, user-friendly feedback mechanism for beta testers
- Monitor feedback and data to revise and improve the MVP accordingly
- Identify and onboard at least 100 potential end-users for beta testing
- Finalize MVP features and design following user requirements by analyzing market needs
- Complete the development of the application's MVP with essential functionalities
- Assign development tasks to the team
- Outline the MVP's essential features and functionality
- Conduct rigorous testing and debugging
More User Testing OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to strengthen the company's network security defenses OKRs to implement ad-tracking with Google OKRs to collaboratively enhance the robustness of ILT with M&E manager OKRs to improve utilization rate of employees and resources OKRs to eliminate high-risk tech debt over the next year OKRs to successfully migrate to GitLab
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples