2 OKR examples for Linkedin
What are Linkedin OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We've tailored a list of OKRs examples for Linkedin to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for managing your Linkedin OKRs
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to the weekly check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples below). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Building your own Linkedin OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives
- including a GPT-4 powered goal generator
Best way to track your Linkedin OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
Linkedin OKRs templates
We've covered most of the things that you need to know about setting good OKRs and tracking them effectively. It's now time to give you a series of templates that you can use for inspiration!
You will find in the next section many different Linkedin Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to increase LinkedIn activity on the company page
- Increase LinkedIn activity on the company page
- Engage 20% of our followers with the first 5 posts by month 2
- Monitor and respond to comments and messages swiftly
- Promote posts across various social media platforms
- Create engaging content tailored to follower's interests
- Schedule and create content for 5 LinkedIn posts by the end of month 1
- Identify key topics for five LinkedIn posts
- Set exact dates to publish each post
- Draft creative content for each post
- Complete and publish remaining 5 posts ensuring 30% audience engagement by month 3
- Write, edit, and finalize the remaining 5 blog posts
- Promote each post effectively to ensure 30% of audience interaction
- Use analytics to craft audience-engaging content for each post
OKRs to increase Social Media x3
- Triple the growth of our social media
- LinkedIn total impressions 30k per month
- Increase LinkedIn followers to 30K
- Promote content on other social media platforms
- Create an engaging profile and regularly update content
- Connect with relevant professionals and actively engage
- Utilize LinkedIn Ads for targeted campaigns
- Twitter total impressions 15k per month
- Analyze current performance metrics to identify areas of improvement
- Increase follower base to maximize potential reach
- Implement targeted Twitter advertising campaigns
- Optimize content to ensure maximum engagement
More Linkedin OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to amplify brand popularity and reach across all digital platforms OKRs to establish a successful YouTube channel OKRs to develop AI chat GPT for convention OKRs to increase user acquisition by 50% in the next quarter OKRs to launch a fully functional React Native application OKRs to reduce Employee Turnover
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples