4 OKR examples for Organic Traffic Increase
What are Organic Traffic Increase OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We've tailored a list of OKRs examples for Organic Traffic Increase to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for managing your Organic Traffic Increase OKRs
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to the weekly check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples below). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Building your own Organic Traffic Increase OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives
- including a GPT-4 powered goal generator
Best way to track your Organic Traffic Increase OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
Organic Traffic Increase OKRs templates
We've covered most of the things that you need to know about setting good OKRs and tracking them effectively. It's now time to give you a series of templates that you can use for inspiration!
You will find in the next section many different Organic Traffic Increase Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to increase organic traffic by 20%
- Boost organic traffic
- Increase average session duration to 2 minutes
- Rank top for 100 high-volume keywords
- Publish 4 high-quality blog posts per month
- Double inbound linking domain authority
OKRs to increase organic website traffic by 25%
- Boost organic website traffic
- Collaborate with influencers to expand reach and drive traffic
- Increase social media engagement and referral traffic
- Publish quality content regularly to attract and retain visitors
- Improve website SEO to increase organic search ranking
OKRs to improve and optimize team's SEO projects' execution and output
- Improve and optimize team's SEO projects' execution and output
- Reduce website bounce rate by 10% by improving landing page SEO
- Implement engaging, keyword-focused metadata for better search engine recognition
- Improve landing page content for relevancy and clarity
- Optimize loading speed to enhance user experience
- Rank for 20 new relevant keywords on the first page of search engine results
- Conduct a comprehensive keyword research for relevance
- Optimize website content based on selected keywords
- Build high-quality backlinks using these keywords
- Increase organic website traffic by 30% through effective SEO strategies
- Enhance on-page SEO including meta descriptions, title tags, and keywords
- Create high-quality, SEO-optimized content regularly
- Improve website's loading speed for better user experience
OKRs to increase search ranking
- Increase search ranking
- Achieve a top 5 ranking for at least 5 target keywords
- Conduct keyword research to identify the most relevant and valuable target keywords
- Optimize website content and meta tags based on chosen target keywords
- Implement a strategic link building campaign to increase website's authority
- Continuously monitor and analyze keyword rankings and make adjustments accordingly
- Increase organic website traffic by 20%
- Promote website through social media platforms and engage with the audience
- Collaborate with influencers or industry experts for guest blogging or partnerships
- Regularly publish high-quality, SEO-friendly blog posts and articles
- Optimize website content with relevant keywords and meta tags
- Increase the number of indexed pages by 15%
- Generate high-quality and relevant content to expand website's indexable pages
- Implement XML sitemap and submit to search engines for better indexing
- Optimize website structure and navigation for improved crawlability
- Increase internal linking to help search engines discover and index more pages
- Improve domain authority score by 10 points
- Optimize on-page content by adding relevant keywords and improving internal linking structure
- Create high-quality and shareable content to attract natural backlinks from other websites
- Increase backlinks by reaching out to authoritative websites in the same niche
- Regularly monitor and disavow any spammy or low-quality backlinks to maintain a clean link profile
More Organic Traffic Increase OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to achieve product-market fit and expand market reach OKRs to identify and assess new growth opportunities OKRs to successfully complete project within the allotted time frame OKRs to improve financial strategies for customer satisfaction and loyalty OKRs to enhance customer service by reducing average response time OKRs to achieve Product-Market Fit (PMF)
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples