4 OKR examples for Product Functionality

What are Product Functionality OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product Functionality to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for managing your Product Functionality OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples below). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Building your own Product Functionality OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

Best way to track your Product Functionality OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

Product Functionality OKRs templates

We've covered most of the things that you need to know about setting good OKRs and tracking them effectively. It's now time to give you a series of templates that you can use for inspiration!

You will find in the next section many different Product Functionality Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to enhance product functionality by adding three new features based on user feedback

  • ObjectiveImprove product functionality through user feedback
  • Key ResultAchieve a 90% satisfaction rate in user testing for new features
  • Key ResultReduce customer support interactions related to functionality by 25%
  • Key ResultImplement three new features based on user feedback
  • Key ResultIncrease daily active user rate by 15% after feature implementation

OKRs to implement new functionality in our product offering

  • ObjectiveImplement new functionality in our product offering
  • Key ResultObtain 80% positive feedback from beta testers on new functionality
  • TaskDevelop clear, user-friendly instructions for new functionality
  • TaskRegularly monitor and analyze beta tester feedback
  • TaskImplement suggestions for improvements promptly
  • Key ResultFinalize development of 2 new features by meeting acceptance criteria
  • TaskImplement necessary revisions post feedback
  • TaskConduct rigorous testing for each new feature
  • TaskObtain stakeholder approval for the completed features
  • Key ResultAchieve 95% bug-free releases for the new functions
  • TaskTrain team members in systematic debugging techniques
  • TaskSchedule frequent code review sessions amongst developers
  • TaskImplement robust testing protocols for newly developed functions

OKRs to implement engagement visibility for corporate customers on Mina Sidor

  • ObjectiveImplement engagement visibility for corporate customers on Mina Sidor
  • Key ResultIncrease the number of corporate users by 20% through improved platform functionality
  • TaskConduct targeted marketing for corporate users
  • TaskUpgrade platform features based on popular user feedback
  • TaskOffer limited-time promotions for corporate sign-ups
  • Key ResultReduce customer inquiries regarding engagement status by 30% after feature implementation
  • TaskImplement a self-help guide for new feature
  • TaskApply customer feedback for feature improvement
  • TaskConduct webinars demonstrating feature usage
  • Key ResultAchieve 90% positive feedback on newly implemented engagement visibility feature
  • TaskGather initial user feedback on engagement visibility feature
  • TaskContinuously monitor and adjust feature for user satisfaction
  • TaskImprove feature based on user feedback and comments

OKRs to file patent for medical device and enhance prototype functionality

  • ObjectiveFile patent for medical device and enhance prototype functionality
  • Key ResultThoroughly research patents in the related field to ensure uniqueness by end of Week 4
  • TaskIdentify relevant fields for patent search
  • TaskAnalyze findings for potential uniqueness conflicts
  • TaskConduct comprehensive patent search through online databases
  • Key ResultImplement three major improvements in the prototype based on testing feedback by Week 12
  • Key ResultComplete drafting a unique and detailed patent application by Week 8
  • TaskFinalize application, including all diagrams and claims
  • TaskWrite a comprehensive description of the invention
  • TaskResearch and analyze existing patents relevant to the invention

More Product Functionality OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.