15 OKR examples for Product Design
What are Product Design OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Design to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for managing your Product Design OKRs
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to the weekly check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples below). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Building your own Product Design OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives
- including a GPT-4 powered goal generator
Best way to track your Product Design OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
Product Design OKRs templates
We've covered most of the things that you need to know about setting good OKRs and tracking them effectively. It's now time to give you a series of templates that you can use for inspiration!
You'll find below a list of Objectives and Key Results templates for Product Design. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to enhance usability of our product
- Enhance usability of our product
- Increase user activity duration by 10% indicating improved product usability
- Offer tutorials or guides to help users understand product functionality better
- Implement user-friendly features based on customer feedback and suggestions
- Regularly update user interface for easier navigation and accessibility
- Improve in-app guidance to achieve 25% reduction in support queries
- Update frequently asked questions within the app
- Implement more comprehensive in-app tutorials
- Simplify app navigation and instructions
- Reduce user reported usability issues by 15%
- Implement regular user experience testing
- Develop system for feedback collection and resolution
- Train team on best UI/UX practices
OKRs to enhance the User Experience (UX) for our digital products
- Enhance the User Experience (UX) for our digital products
- Increase user session duration by 20% signalling improved engagement
- Enhance website content for improved user interest and interaction
- Implement engaging, interactive features on the platform
- Optimize website speed and functionality for user convenience
- Conduct 10 user testing sessions to gather feedback for UX improvements
- Identify 10 users for testing the current UX
- Schedule and conduct user testing sessions
- Analyze feedback and compile UX improvement suggestions
- Improve user interface friendliness by 30% based on user experience surveys
- Validate improvements with targeted user feedback sessions
- Implement suggested changes to enhance interface friendliness
- Analyze user experience surveys to identify improvement areas
- Reduce UX design-related customer complaints by 15%
- Improve the onboarding process for better user understanding
- Conduct frequent usability tests for early bug identification
- Implement a system for regular user feedback collection
OKRs to enhance product value and user discovery speed
- Enhance product value and user discovery speed
- Increase customer satisfaction rate by 20% through product enhancements
- Conduct regular quality checks for product enhancements
- Implement customer feedback into product improvement plans
- Train customer service to address product-related queries effectively
- Increase product conversion rate by 10% through user-centric design improvements
- Research market trends and consumer preferences in product design
- Implement design changes based on research data
- Test and analyze results for design improvements
- Lower average time-to-value for new users by 15% with improved onboarding process
- Implement a well-structured induction program for new users
- Create engaging, user-friendly tutorial videos for swift learning
- Simplify the initial login process for user convenience
OKRs to increase in-app purchases by 15%
- Boost in-app purchases
- Implement personalized recommendations to increase add-to-cart rate by 20%
- A/B test different pricing strategies to increase revenue per purchase by 15%
- Increase conversion rate on product page to 30%
- Increase retention rate by 10% through targeted email campaigns
OKRs to enhance wire harnesses through prototyping and continuous improvement
- Enhance wire harnesses through prototyping and continuous improvement
- Prototype 3 new designs of automotive wire harnesses for testing
- Arrange testing and data collection process on prototypes
- Sketch initial concepts for 3 different automotive wire harness designs
- Develop physical prototypes based on finalized design sketches
- Reduce wire harness production defects by 20%
- Provide comprehensive training on wire harness assembly
- Implement routine quality checks during production
- Purchase upgraded, precision manufacturing equipment
- Increase process efficiency to reduce production time by 15%
- Optimize workflow by identifying and removing unnecessary steps
- Train staff in lean manufacturing techniques
- Implement time-tracking software for accurate productivity assessment
OKRs to integrate UX testing insights into decision-making
- Improve decision-making with UX testing insights
- Increase user satisfaction rating by 10%
- Train 3 non-UX team members on conducting and interpreting UX tests
- Implement changes based on user feedback in 100% of cases
- Conduct 10 user tests for at least 2 features
OKRs to qR code integration
- Successfully integrate QR code technology into our product offering
- Test and ensure 99% accurate scanning of integrated QR codes
- Develop rigorous testing protocols for QR code accuracy
- Review and analyse test results to identify improvements
- Conduct repeated accuracy tests on integrated QR codes
- Train 100% of our team on QR code product feature updates and functionalities
- Identify required updates and functionalities for QR code product training
- Develop comprehensive training materials for team members
- Schedule and conduct training sessions for all team members
- Implement QR code functionality on at least 90% of our products
- Design QR codes for each eligible product
- Research and select a suitable QR code generation system
- Integrate QR codes with product packaging design
OKRs to enhance product functionality by adding three new features based on user feedback
- Improve product functionality through user feedback
- Achieve a 90% satisfaction rate in user testing for new features
- Reduce customer support interactions related to functionality by 25%
- Implement three new features based on user feedback
- Increase daily active user rate by 15% after feature implementation
OKRs to enhance app experience through the implementation of product design best practices
- Enhance app experience through the implementation of product design best practices
- Reduce app bounce rate by 15% by optimizing loading speeds and intuitive navigation
- Increase user satisfaction rating by 10% through UI/UX improvements
- Analyze user satisfaction data regularly to identify trends and prioritize future UI/UX enhancements
- Conduct user research to identify pain points and areas for improvement
- Implement user feedback loop to continuously gather insights and address user concerns promptly
- Collaborate with UI/UX designers to enhance visual appeal and streamline navigation
- Achieve 20% increase in daily active users by simplifying onboarding and feature accessibility
- Enhance conversion rate by 10% through A/B testing and iterative design iterations
OKRs to establish and optimize a QA design team for the mobile gaming division
- Establish and optimize a QA design team for the mobile gaming division
- Develop and implement a comprehensive QA design process to ensure efficient testing and bug detection
- Hire and onboard skilled QA designers to form a cohesive and proficient team
- Improve time-to-market by streamlining QA design procedures and optimizing testing efficiency
- Establish clear communication channels between QA and development teams for quick feedback and issue resolution
- Regularly evaluate and update testing strategies to ensure they align with the project's objectives
- Review current QA design procedures to identify areas for improvement and streamlining
- Implement automation tools and frameworks to increase testing efficiency
- Enhance customer satisfaction by reducing post-release issues and increasing positive user reviews
- Implement a streamlined feedback system to promptly address user concerns and provide solutions
- Consistently track and analyze user reviews to gain insights and prioritize areas for improvement
- Conduct thorough user testing before releasing products to identify and address potential issues
- Improve product documentation and provide user-friendly resources to assist customers in troubleshooting
OKRs to enhance platform performance through strategic commercial projects
- Enhance platform performance through strategic commercial projects
- Increase platform user engagement rate by 25%
- Enhance user experience with personalized content
- Develop and implement new, interactive features to the platform
- Organize regular virtual events for user engagement
- Add 3 new significant revenue-driving features
- Develop a business case for each proposed feature
- Implement, test, and launch the new features
- Identify prospective features based on customer feedback and market trends
- Achieve a 15% reduction in overall platform churn rate
- Develop a comprehensive customer retention strategy
- Implement customer satisfaction surveys to identify areas for improvement
- Enhance customer service training protocols
OKRs to enhance app personalization and customization
- Improve app personalization and customization
- Implement personalized push notifications, resulting in a 30% increase in click-through rates
- Increase user engagement by 25% through tailored content and recommendations
- Achieve a 20% increase in app ratings and reviews through personalized messaging and in-app surveys
- Offer customizable user interfaces, resulting in a 15% increase in user satisfaction
OKRs to reduce the number of UX issues found in production
- Reduce the number of UX issues found in production
- Enroll 100 users to our early-access program
- UX issues represent fewer than 10% of new bug reports
- At least 20 design tests are run every month
OKRs to get first 10 users
OKRs to achieve product consistency with our design system
- Ensure product consistency with our design system.
- Close 50% of all design inconsistency tickets
- 90% of our products are following the design system guidelines
- Establish a process for quickly and accurately identifying violations of design system guidelines
- Develop a system of rewards and recognition for those who adhere to design system guidelines
- Create an audit process to track adherence to design system guidelines
- Establish a comprehensive style guide that covers 100% of common components used by products
- Create a comprehensive list of all common components used by products
- Test the style guide against each component
- Develop a unified style guide for each component
- Implement the style guide into all products
More Product Design OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to achieve optimal efficiency in engineering operations OKRs to increase access to multiple websites for fast and easy retrieval OKRs to boost InMail acceptance rate to 62% OKRs to implement a robust compliance training program OKRs to improve leadership skills OKRs to optimize CPA by reducing it by 15%
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples